Frequently Asked Questions

What is your Fauquier County / Western Prince William County/ Western Loudoun County readership?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
How long have you been publishing in Northern Virginia?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?

Q:What is your Fauquier County/Western Prince William County / Western Loudoun County readership?  back to top

A: Currently, our total readership across the 3 editions is estimated to be 14,000 readers each week. However, this number is growing since we are still adding new distribution points. Check back for revised numbers.

Q: Can I subscribe to Coffee News?  back to top

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?  back to top

A: A new issue is distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing with a cup of coffee. With Coffee News, there is no BAD news — only trivia, horoscopes, fun facts, local events, and other fun things that draw attention (like the chance to win $25 cash each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.

Q: What's the monthly contest all about?  back to top

A: Each week, we hide a small coffee cup icon in one of the ads. To enter the contest, all a reader has to do is cut out the ad and mail it to our offices along with the entry slip provided, and they are eligible to win a $25 cash prize. We hold the drawing at the end of every month and announce the winner in Coffee News. Each edition has its own winner and households are eligible to enter once each week. The Coffee News’ contest is good for our advertisers as well as our readers since it encourages our readers to look through all of the ads in order to find the Coffee News Coffee Cup!

Q: How long has Coffee News been in existence?  back to top

A: Coffee News was founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 100 editions in Canada, more than 200 editions in United States, and has spawned editions in Canada, Mexico, Dominican Republic, United Kingdom, Spain, Portugal, Netherlands, Finland, India, Malaysia, Brazil, New Zealand and Australia. And at the beginning of 2002, the Coffee News World Head Office reported that Coffee News had been cleared to begin publishing in the European Union. The new European countries are: France, Italy, Germany, Belgium, Luxembourg, Switzerland, Austria, Denmark, Norway, Sweden, Greece, Czech Republic, Hungary, and Ireland. A French edition, Pause Café, is published in Quebec, with Spanish editions in Mexico, the U.S. and Spain.

Q: How long have you been publishing in Northern Virginia?  back to top

A: We have been publishing Coffee News in Fauquier and Prince William Counties since August 1, 2003. The Western Loudoun County edition will open in March, 2004.

Q: Can restaurants advertise in Coffee News?  back to top

A: As a courtesy to all our restaurants we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are prohibited. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick Coffee News out.

We do offer restaurants carrying Coffee News a free monthly listing in an ad space that lists different locations where our readers can pick up a copy of Coffee News.

Q: How much is an ad?  back to top

A: Ad rates in Coffee News are dependent on which edition and how many editions you choose for your marketing. Discounts are available for advertisers who choose multiple editions. Ads in Coffee News are less expensive than other print media, so the small businessperson can easily afford to advertise regularly. So unless another business in your "category" of business is already advertising in the edition, it is open to you. That's because all ads in Coffee News are “EXCLUSIVES”, meaning only one business in each category is allowed to advertise in each edition, allowing OUR advertisers to lock out their competition — unlike any other publication in town!

Q: Why do you recommend that the ad run for at least 13 weeks?  back to top

A: Your advertising plan should be precisely as long as your business plan. If you are promoting a concert that will be held on Wednesday night, then to buy advertising to run the following Thursday would not be advisable. The only thing that might be equally inadvisable would be to buy a 13-week advertising run for a business that plans to be around longer than 13 weeks. A good ad is a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?

Q: How do I pay for the ad?  back to top

A: Coffee News offers you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, money order, check, VISA or Mastercard. A minimum of four weeks payment is required in advance. We will bill you monthly, quarterly or annually as you choose.

Q: Do I need to design the ad?  back to top

A: If you already have a camera-ready ad -- GREAT!  If you don't, well then that's great too because we will work with you to create one at no additional charge.

Q: Can I change an ad now and then?  back to top

A: Yes, you can. There is never a charge for ad changes, which may be phoned or faxed in.